PubCamp - The Web 2.0 Media Day

Agenda and session information - Melbourne

Pubcamp is a two-part event. Firstly, a traditional-style conference and information seminar with pre-scheduled presentations, panel discussion and what promises to be one of the great debates of 2008. Secondly, Pubcamp takes an informal, open format framework based on an unconference or barcamp, where any attendee can nominate sessions and get involved in the discussion.

The event commences sharply at 3pm, with welcome and registration from 2.30. We've got a stack to get through with some of the best speakers and media professionals in the country, and we'll be keeping tightly to time. Late-comers will of course be welcome but might have to make do with standing room only!

2.30 - Registration and tea/coffee

3.00 - Welcome and Keynote - The future of media and the web.

3.20 - Speed Presentations
A series of short, sharp presentations covering the media landscape, Web 2.0 and beyond.

4.50 - Coffee break

5.05 - Panel Discussion
How media companies are dealing with the challenges - including traditional media, new media and hybrid ventures.

5.45 - The Great Debate
"That the new world of media choice is a dagger to the hearts of producers and creators alike." Appearing for the affirmative is Richard Walsh. Appearing for the negative is Bronwen Clune.

6.05 - Drinks and networking

6.30 - Unconference Sessions
Open "barcamp" style sessions where anyone can and should get involved in the discussion or make a presentation. Write a session on the wiki or the whiteboard.

8.30 - PubCamp Goes to the Pub with STUB

Conference session and panel information - Sydney and Melbourne

"Slouching Toward Intertwingularity - the power of participatory culture" - Stephen Collins
Social computing evangelist, Stephen Collins, presents Slouching Toward Intertwingularity. Stephen's talk will examine how the power of participatory culture, particularly in its online sense, has returned power to the hands of the individual. We now have the ability to access or distribute almost any information at any time, to interact with our circle of friends regardless of location and exert significant influence on public and business institutions through the power of our connectedness.

"The Reach Paradox" - Tim Trumper (PBL Media)
How market fragmentation is increasing the cost of reaching audiences and consumers, and how to make it work for you.

"Creating a 'pure play' online media title in Australia today - The story from the coalface at homepageDAILY" - Oliver Freeman / Stuart Clarke (homepage Media)
An exploration of the experience of getting a real "pure play" online media project (homepageDAILY) off the ground. How the project evolved and how the rise of new media has made it possible. How the team approached launching it. Where the business opportunity lies. Plus a look at the work in progress.

"Twitter - What is it and why does it matter?" - Alison Young
An introduction into the world of Twitter and the people who use it. Covering a selection of topics answering the questions of who, what, how and why? Concluding with a discussion of social networks in general and how they can work for you.

"Why the world needs citizen journalism" - Bronwen Clune (Norg)
Citizen journalism is here to stay, and promises to change the world for the better.

"The Social Capital Revolution" - Mark Jones (Filtered Media / former IT Editor, The Australian Financial Review)
Social capital has been reborn as the digital media revolution expands. But many business leaders remain stuck in the old days of social capital. A new school of thinking mashes traditional brand values with the cult of digital personality. Understand the new rules and the revolution is yours.

"What is happening to quality journalism?" - Joanne White (@mediamum / TAFE NSW)
Traditional mass media fulfils an extremely important role in society. Journalists are held accountable by a Code of Ethics and various other legislation as it seeks to inform and stimulate society. Media business' move online has seen an erosion of the essence of the ethical responsibility of journalism. If left unchecked, this erosion risks the decay of our social fabric – an effect which far outweighs the priority of advertising dollars.

"Putting the consumer at the centre of the universe" - Ian Lyons (pureprofile)
Customer profiling has been around for a while but how many times are consumers going to fill in forms asking for the same information? Imagine a single trusted repository which contains all your information - demographic and behavioural. Intelligent agents then interface with government, content publishers and various marketplaces with your best interests in mind - because they work for you. This session will explore the content discovery and consumer marketing in Web 3.0.

"Beyond Web 2.0 – gentle whispers of the future" - Janine Cahill (Future Journeys)
Examining the Technologies creating the spaces where convergence happens: Experience, Emotion, Connection, Meaning.

"Where is the money in online advertising in Australia?" - Matt Bateman (Viva9 / BlueFreeway Group)
Performance-Marketing models - Australian Trends in Performance and Affiliate Marketing – where is the money in online advertising in Australia?

"10 Steps to becoming an Internet mogul and avoiding the receivers" - Ben Gerholt (IDG)
* 5 steps to becoming an Internet media mogul
+ 5 ultimate mistakes to avoid the receivers
Just because you have a Web site doesn't make you an Internet publisher. Dramatic growth in Internet advertising - and a decline in print - presents both opportunities and challenges. Learn to transition to online media from someone who has spent years during the tough times and the good.

"Web 2.0 Friend or Foe to 1/5 Australians?" - Tim Noonan (Tim Noonan Consulting)
This constructive and engaging presentation will raise awareness of the challenge of inclusive design, promote understanding of the issues and the possibilities, and close with a call to action for developers, users and funders to be more aware of the vital role Web 2.0 will have on everyone, including people with disabilities.

"Digital Marketing and Strategic Foundations" - Kate Carruthers
The changing nature of consumer media consumption. Creating an ecosystem that supports your brand. Synthesising different media.

Panel discussion
How media companies are dealing with the challenges of this new world - including traditional media, online media and hybrid ventures.
Moderator: Mark Jones (Filtered Media)
Panelists: Kathy Bail (Fairfax), Jackie Blondell / Nicky Bromberg (Hardie Grant), Stuart Clarke (homepageDaily), Stephen Collins (acidlabs), Ben Gerholt (IDG), Stephen Mayne (Crikey, maynereport.com.au), David O'Sullivan (Media Publishing / itechne), Luke Waldren (Abundant Media)